Who are you? What do you want? What do you love to do? None of that matters. What matters is how you sell things. AMC's new series Mad Men, which aired on July 19, 2007, was produced by Matthew Weiner, producer and writer of The Sopranos. Set in 1960s New York, the story boldly depicts the brutal business competition of the golden age of American advertising. Anyone who knows New York knows that today, in the office buildings along Madison Avenue, there are the largest CNN television network in the United States and 50 radio stations, the editorial offices, sales centers, and offices of major American periodicals such as Time, advertising representative offices for nearly a thousand international newspapers, and tens of thousands of advertising companies and downstream production, agency, and service companies, forming a massive wealth chain. In the 1960s, the advertising industry boomed. Individualistic, professional, big-budget, sex-driven... all kinds of advertisements began to bombard people's nerves and stimulate their desire to consume. Amid the chaos, a high-profile advertising agency, Sterling Cooper, rose to prominence, handling everything from cigarette advertisements to election advertisements. The company features talented creative director Don Draper (Jon Hamm), ambitious assistant Bette Campbell (Vincent Kartheiser), who covets Draper's position, and female boss Rachel Menken (Maggie Siff), who inherited the family business... They will face competition as brutal as sharks fighting, and tangled love-hate relationships will unfold among them. At the same time, the extreme expansion of the advertising industry began to trigger social change, and the series also reflects the history of sex, ethics, reproduction, and religion in 1960s America.
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